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Natalie Cucchiara

Senior Vice President
natalie@lotsixteen.com

At the Lot: ‍

I advise clients on how to navigate today’s fast-changing media landscape by crafting sharp, compelling messages that grab attention and resonate with the right audiences. With a deep understanding of what works in a newsroom, I know how to break through the noise and adapt strategies in real time. I aim to keep clients prepared, agile and one step ahead of any situation.

My areas of focus include… 

  • Message Development
  • Crisis Communications
  • Earned Media Strategies
  • Labor Negotiations
  • Litigation Support
  • Internal Communications

Before the Lot: 

  • Senior Producer, Meet the Press with Chuck Todd, NBC News
  • Producer, NBC News D.C. Bureau
  • Education: George Washington University (BA), University of Virginia (MBA)

Off the Lot:  

  • Hometown(s): Boston, MA
  • Hobbies: Playing tennis, attempting to learn golf, cooking, getting out on the water in the summer, skiing in the winter and going on adventure walks with my labradoodle, Bogey
  • A book I couldn’t put down: None of This Is True by Lisa Jewell
  • Shows I regularly watch on repeat: Seinfeld and The Office
  • My groupie band or musician: Chris Stapleton