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Alissa Koay

Senior Vice President
alissa@lotsixteen.com

At the Lot: ‍

From working in public affairs from all angles, I have learned that it has never been more important to proactively and consistently tell your story, because if you don’t, someone else will. I put research, the ability to translate complex policy issues, and dogged execution at the heart of advocacy campaigns to help clients effectively communicate with a variety of stakeholders and win policy and regulatory battles. I am a proven collaborator who believes deeply in the power of teamwork, organization — and yes, laughter.

My areas of focus include… 

  • Integrated Advocacy Campaigns
  • Research-Backed Policy Communications
  • Coalition Building and Third Party Recruitment
  • Earned Media Strategies

Before the Lot: 

  • Director of Public Affairs, Exelon (now Constellation Energy)
  • Communications Director, Mark Jacobs for U.S. Senate
  • Press Secretary, Romney for Iowa
  • Senior Associate, Glover Park Group (now FGS Global)
  • Education: American University

Off the Lot:  

  • Hometown(s): Woolrich, PA, Iowa, Singapore and now Falls Church, VA
  • Hobbies: Outdoor adventures with my two little ones and energetic lab Baines and watching sports (COYG, We Are and Go Birds!)
  • A book I couldn’t put down: Toddler moms always have to put things down a million times, but I did love Churchill’s Ministry of Ungentlemanly Warfare by Giles Milton
  • A movie I can watch on repeat: Harry Potter and the Prisoner of Azkaban
  • My groupie band or musician: The Eagles